What Kinds of Content Can You Create Based on Writers’ Archetypes
A few weeks ago, I (re)published a blog article called The Eight Writers’ Archetypes and the kinds of things they write. This breaks down the writing field beyond just fiction and non-fiction. It looks at the different areas where writers can work in education, news, politics, PR, marketing, and fiction. Here’s a truncated version of […]
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The Future of Content Marketing Will Not Be Different
What is the future of content marketing? I’m often asked, what will content marketing look like in the future? People are surprised with my answer: Just like it does now. It’s not going to be different, we’re not going to see some major new way of “consuming content” (I really loathe that phrase!), and there’s […]
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Pick ONLY One: Creative, Analytics, or Strategy
A friend recently posted a survey on LinkedIn that asked which of these three factors were most important to succeed in modern marketing: Data Analysis, Creative, or Strategy. Or as I framed it for someone, take your marketing budget and divide it into four equal parts. Each of these areas gets 25% of the budget, […]
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Understand Your Content Marketing ROI
I was asked recently about content marketing ROI, specifically around blogging and email marketing. I’m a big believer in the importance of content marketing over other forms of marketing (since I’m a professional content marketer), and I like to sing the praises of business blogging services and email marketing. When I was trying to explain […]
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Five Terrible Ways to Start a Blog Article and Five Good Ways
As a content writer, I cringe and writhe in pain when I see some content marketers’ openings — ledes, in journalism parlance — of their blog posts and journal articles. They’re cheap, amateurish, and they say absolutely nothing. They’re terrible ways to start a blog article, and they can wreck what might have been an […]
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Marketers, Put Analogies, Similes, and Metaphors to Work for You
What’s the difference between metaphors, similes, and analogies? Not a lot, unless you’re a word nerd like me. Short answer: Metaphors describe an idea; similes do the same, but use “like” or “as.” Analogies are that mystery comparison that we all pretend to know what it means, but we really think it’s a simile. Ann […]
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Don’t Worry If You Write Similar Articles: 5 Reasons Why You Should
Sometimes when I’m working with clients, I’ll write similar articles with topics that overlap in one or two ways. They cover nearly the same topic. Or they use some of the same keywords. Or they cover two different solutions that solve the same problem. Or two different problems that can be fixed with the same […]
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Be Bold with Content Marketing Choices: Podcasts, Books, Graphic Novels!
There’s such a mountain of dreck and garbage in content marketing today that it’s burying all the good stuff. And that doesn’t include anything that’s generated by AI programs. Most of it is mediocre garbage created by barely-skilled practitioners who pray at the altar of First thought = best thought. We miss out on all […]
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How to Find Your Client’s Voice as a Writer
If you’re a ghostwriter or freelance writer, it can be difficult to find your client’s voice. It’s not as important if you’re only doing a small one-off project like an email, but it’s critical if you’re ghostwriting a book, a speech, or a series of blog articles for a corporation. Here are a few ways […]
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Stop Leaning on These Five Copywriting Crutches
Even the best copywriters use clichés and rely on copywriting crutches. It’s inevitable, but it’s preventable. We’re trying to spit out a lot of copy on tight deadlines, and while our fingers may work faster than our brains, our brains will pop out any old stuff just to keep our fingers moving. And that’s how […]
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