What Kinds of Content Can You Create Based on Writers’ Archetypes
What Kinds of Content Can You Create Based on Writers’ Archetypes A few weeks ago, I (re)published a blog article called The Eight Writers’ Archetypes and the kinds of things they write. This breaks...
View ArticleThe Future of Content Marketing Will Not Be Different
The Future of Content Marketing Will Not Be Different What is the future of content marketing? I’m often asked, what will content marketing look like in the future? People are surprised with my answer:...
View ArticlePick ONLY One: Creative, Analytics, or Strategy
Pick ONLY One: Creative, Analytics, or Strategy A friend recently posted a survey on LinkedIn that asked which of these three factors were most important to succeed in modern marketing: Data Analysis,...
View ArticleUnderstand Your Content Marketing ROI
Understand Your Content Marketing ROI I was asked recently about content marketing ROI, specifically around blogging and email marketing. I’m a big believer in the importance of content marketing over...
View ArticleFive Terrible Ways to Start a Blog Article and Five Good Ways
Five Terrible Ways to Start a Blog Article and Five Good Ways As a content writer, I cringe and writhe in pain when I see some content marketers’ openings — ledes, in journalism parlance — of their...
View ArticleMarketers, Put Analogies, Similes, and Metaphors to Work for You
Marketers, Put Analogies, Similes, and Metaphors to Work for You What’s the difference between metaphors, similes, and analogies? Not a lot, unless you’re a word nerd like me. Short answer: Metaphors...
View ArticleDon’t Worry If You Write Similar Articles: 5 Reasons Why You Should
Don’t Worry If You Write Similar Articles: 5 Reasons Why You Should Sometimes when I’m working with clients, I’ll write similar articles with topics that overlap in one or two ways. They cover nearly...
View ArticleBe Bold with Content Marketing Choices: Podcasts, Books, Graphic Novels!
Be Bold with Content Marketing Choices: Podcasts, Books, Graphic Novels! There’s such a mountain of dreck and garbage in content marketing today that it’s burying all the good stuff. And that doesn’t...
View ArticleHow to Find Your Client’s Voice as a Writer
How to Find Your Client’s Voice as a Writer If you’re a ghostwriter or freelance writer, it can be difficult to find your client’s voice. It’s not as important if you’re only doing a small one-off...
View ArticleStop Leaning on These Five Copywriting Crutches
Stop Leaning on These Five Copywriting Crutches Even the best copywriters use clichés and rely on copywriting crutches. It’s inevitable, but it’s preventable. We’re trying to spit out a lot of copy on...
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